Visual identity
A recognizable foundation for presenting the business clearly and consistently.
Branding & designBefore designing,
Before designing,
we need to understand
what to communicate.
We build identities and visual systems that help businesses explain themselves clearly, earn trust and remain recognizable.
Identity · Direction · ApplicationWhat we can buildAn identity
An identity
with purpose.
We do not start by drawing a logo. We understand the business, its customers and what it needs to communicate before deciding what should be designed.
Tell us what it needs to communicate ↗↗
Graphic system
Logo, typography, color, composition and rules that make the identity usable.
Creative direction
A shared direction for imagery, photography, campaigns and customer touchpoints.
Editorial design
Menus, catalogues and publications where organizing information is part of the design.
Digital & physical
Digital assets, signage, packaging and printed materials when the business needs them.
Production
Artwork preparation and supplier coordination to bring the design into the real world.
Understand firstDesign does not start
Design does not start
with form.
It starts by knowing what the business offers, who it serves and what people need to understand or feel.
Then we define the visual language and the pieces that are genuinely useful. Not every business needs a new identity or the same set of deliverables.
A brand as a systemDifferent pieces.
Different pieces.
One voice.
From system to realityIdentity must work
Identity must work
where business happens.
It may live on a website, a menu, a box, a facade or a catalogue. We choose and design formats for their purpose, not to fill a deliverables list.
For physical production, we can prepare artwork, coordinate specifications and work with printers or suppliers.
Design appliedIdentities in
Identities in
real contexts.
Mallorca · Visual direction · Photography · EditorialConfeccions Estrany
One identity applied across web, imagery and a printed catalogue.
↗ Mallorca · Applied identity · DigitalPampa Smash Burger
Typography, color and composition translated into a recognizable restaurant experience.
↗
Identity · Food · PackagingTravel & Spice
Visual direction and identity brought into a physical brand application.
Sol y Vida · Cala d’Or
“The Sol y Vida branding captured the Mediterranean character of our boats in Cala d’Or perfectly.”
One identity, different environmentsBRANDING & DESIGN WEB DESIGN
Defines how it is recognized.
Turns it into an experience.
↗E-COMMERCETakes it into the purchase.
↗Is your business communicating what it should?