Jerarquía
For Praxis Johanna Ahaus, we created a digital solution that connects brand, content and user experience clearly.
01 · The challenge
Web design · User experience · Conversion
Web design · User experience · Conversion
A clear path from interest to contact.
CLARIDAD.CONFIANZA. CERCANÍA.CONTACTO.
02 · The solution
Design para reducir incertidumbre.
Identity digital
The project focused on making the offer easier to understand and the next action easier to take.
UX / UI
Design, content and technology were aligned so Praxis Johanna Ahaus feels distinctive, credible and easy to use.
Contact
The experience was designed around real customer journeys, with clear hierarchy and strong mobile usability.
03 · ExperienceStrategy, design and digital systems work together here as one coherent experience.
Strategy, design and digital systems work together here as one coherent experience.
For Praxis Johanna Ahaus, we created a digital solution that connects brand, content and user experience clearly.
01Understand
The project focused on making the offer easier to understand and the next action easier to take.
02Confiar
A clear path from interest to contact.
03Contactar
El siguiente paso debe sentirse sencillo y evidente.
04 · El contexto Psicoterapia es el sector.
Psicoterapia es el sector.
Confianza digital es la capacidad.
A clear path from interest to contact.
05 · Qué hicimos
Strategy, design and digital systems work together here as one coherent experience.
ProyectoWeb design profesional
ContextoPsicoterapia · Germany
ExperienceUX/UI · jerarquía de contenido
PercepciónClaridad · confianza · cercanía
ObjetivoA clear path from interest to contact.
06 · El enfoque
Web design · User experience · Conversion
Web design · User experience · Conversion
Siguiente proyectoMexperience Travel↗