Jerarquía
For Praxis Johanna Ahaus, we created a digital solution that connects brand, content and user experience clearly.
← Projects Trust begins
Trust begins
before the first contact.
Web design · User experience · Conversion
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01 · The challenge
Web design · User experience · Conversion
Web design · User experience · Conversion
A clear path from interest to contact.
CLARIDAD.CONFIANZA. CERCANÍA.CONTACTO.
02 · The solution
Design to reduce uncertainty.
Identity digital
The project focused on making the offer easier to understand and the next action easier to take.
UX / UI
Design, content and technology were aligned so Praxis Johanna Ahaus feels distinctive, credible and easy to use.
Contact
The experience was designed around real customer journeys, with clear hierarchy and strong mobile usability.
03 · ExperienceStrategy, design and digital systems work together here as one coherent experience.
Strategy, design and digital systems work together here as one coherent experience.
For Praxis Johanna Ahaus, we created a digital solution that connects brand, content and user experience clearly.
01Understand
The project focused on making the offer easier to understand and the next action easier to take.
02Confiar
A clear path from interest to contact.
03Get in touch
The next step should feel simple and obvious.
04 · The context Psychotherapy is the sector.
Psychotherapy is the sector.
Digital trust is the capability.
A clear path from interest to contact.
05 · What we did
Strategy, design and digital systems work together here as one coherent experience.
ProjectProfessional web design
ContextPsychotherapy · Germany
ExperienceUX/UI · content hierarchy
PerceptionClarity · trust · approachability
ObjectiveA clear path from interest to contact.
06 · The approach
Web design · User experience · Conversion
Web design · User experience · Conversion
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