01 TOURS & EXPERIENCES
Discover Riviera Maya.
For Viva Karibik, we created a digital solution that connects brand, content and user experience clearly.
← Projects Sell the experience
Sell the experience
before it begins.
A digital tourism platform designed to inspire, organise the offer and turn interest into direct bookings.
Visit website ↗ VIDEO / HERO Riviera Maya
in motion.
in motion.
VIVA KARIBIK TOURS RIVIERA MAYA · MEXICO
The project One brand.
One brand.
Three ways to explore.
Strategy, design and digital systems work together here as one coherent experience.
01 
02 MOTORBIKE RENTAL
Explore with freedom.
The project focused on making the offer easier to understand and the next action easier to take.
03 DIVING
Explore underwater.
A clear presentation of specialist experiences, designed to build trust and make booking straightforward.
01 · The challenge
The experience was designed around real customer journeys, with clear hierarchy and strong mobile usability.
The project had to present a broad range of Riviera Maya tours and activities clearly for international travellers.
At the same time, it needed to make the journey from inspiration to direct booking simple and intuitive.
FEWER DOUBTS.MORE CLARITY. FEWER STEPS.MORE BOOKINGS.
02 · The solution
Inspiration and operation on one website.
Tour catalogue
Experiences organised clearly by destination and traveller interest.
Direct booking
A shorter path from discovery to date, options and payment.
Multilingual
Content adapted for an international audience without losing the brand’s character.
Tourism content
Practical information and visual storytelling working together.
03 · The journeyFrom “I want to see it”
From “I want to see it”
to “I want to book it”.
01DiscoverDestinations and experiences
→ 02UnderstandWhat is included and how it works
→ 03ChooseTour, date and options
→ 04BookDirect purchase
04 · Real content The destination is also
The destination is also
part of the design.
Photography and real footage connect tours, coastline, water and travel moments with the digital experience.
05 · What we did
A platform designed from inside the tourism industry.
WebWeb design · User experience · Conversion
BookingsDirect bookings, clear availability and a smoother customer journey.
MarketsMultilingual experience
ContentTours · Activities · Practical information
PlatformShopify
06 · The approach
Strategy, design and digital systems work together here as one coherent experience.
Strategy, content and technology were aligned to create a distinctive, credible and easy-to-use platform.
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