Ecommerce
Design, content and technology were aligned so Azul Turquesa feels distinctive, credible and easy to use.
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The project focused on making the offer easier to understand and the next action easier to take.
Web design · User experience · Conversion
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BEAUTY / DIGITALDESCUBRIR.
ENTENDER.
ELEGIR.The experience was designed around real customer journeys, with clear hierarchy and strong mobile usability.
ENTENDER.
ELEGIR.The experience was designed around real customer journeys, with clear hierarchy and strong mobile usability.
01 · The challenge
In cosmetics, simply showing products is not always enough.
Strategy, design and digital systems work together here as one coherent experience.
For Azul Turquesa, we created a digital solution that connects brand, content and user experience clearly.
FEWER DOUBTS.MORE CONTEXT. LESS CATALOGUE.MORE CHOICE.
02 · The solution
The project focused on making the offer easier to understand and the next action easier to take.
Advice
The experience was designed around real customer journeys, with clear hierarchy and strong mobile usability.
UX / UI
Web design · User experience · Conversion
Conversion
A clear path from interest to contact.
03 · The difference
Not sure what to choose?
A clear path from interest to contact.
PERSONALISED ADVICEFind the right option
for what you need.Design, content and technology were aligned so Azul Turquesa feels distinctive, credible and easy to use.
for what you need.Design, content and technology were aligned so Azul Turquesa feels distinctive, credible and easy to use.
01NeedsThe experience was designed around real customer journeys, with clear hierarchy and strong mobile usability.
02GuidanceProvide context before choosing.
03ProductStrategy, design and digital systems work together here as one coherent experience.
04 · EcommerceProduct first.
Product first.
Interface in the background.
05 · What we did
For Azul Turquesa, we created a digital solution that connects brand, content and user experience clearly.
ProjectE-commerce design
ContextCosmetics · beauty
ExperienceNavegación y UX/UI
DifferentiatorPersonalised advice
ObjectiveProduct · guidance · contact
06 · The approach
The project focused on making the offer easier to understand and the next action easier to take.
Design, content and technology were aligned so Azul Turquesa feels distinctive, credible and easy to use.
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